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Bq retail concept

 

Saffron Brand consultants created in 2015 a new visual identity and guidelines for Bq.

But Bq was eager to create a "bq space" where technology could be taught, and bough.

M+P created a scenic space which could be transformed as needed into classrooms, or a presentation area if needed. The flexible space is at the center of the concept, and the perimeter of the space acts as a backdrop which allows for the changes to happen.

You can see the Saffon brand concept clicking here.

 

 
 
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The backstage

‘If you can think of it, you can make it’ is one of BQ’s key brand messages. The main project idea revolves around the world of "makers".

 
 
 
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All in one

All furniture we designed is based on "maker" principles, and allows for  the endless variations of the space.