When Iprgaz, the largest gas supplier for automotive in Turkey, decides to move into the world of gasoline, it asks Saffron brand consultants to create for them a new brand.

So this way GO was born, a brand very different from all its competitors, more young and dynamic and defined with a word in English language, brief but forceful.

M + P has created for GO the design of the new service stations (2012-13), both those that will be transformed into GO gas stations and those that can be created from scratch, defining together with the local suppliers, the specifications and characteristics of the elements as well as the interior design of the new convenience store.